Campaign Point is an elite team of experts in email marketing strategy, design and delivery. Working with the latest industry knowledge and cutting-edge distribution and reporting tools, we craft effective and technically robust campaigns that deliver incredible results.
What we do
Strategy
With a mailing list full of customers and prospects hungry for the latest buzz from their favourite organisation, it's essential that you carefully consider what to include in your next promotion or newsletter. We'll advise you on what works best, to ensure you keep your subscribers happy while enabling you to achieve your own important business objectives.
Design
We continue to test the boundaries of email design to ensure your message is always delivered with impact. With several years' experience in email communications, we've developed many tried and tested techniques for getting your message across effectively and driving response rates that outstrip other methods.
Delivery
If your prospect hasn't given you permission to send them marketing messages then you can almost always forget about having them as a customer! We only work with clients who guarantee their lists are 100% opt-in. Apart from being required by law, opt-in lists are filled with people who actually want to hear from you - what better way to ensure that your message is read and not sent straight to the junk mail folder?
Subscriber management
With secure, online access to your own subscriber management tool, you'll have full control over adding, deleting, importing and exporting subscribers (or you can leave it up to us!). We can even customise your database to suit your own CRM requirements, and hook it up to an enquiry form on your website to enable people to sign-up directly (without you having to lift a finger). Bounces and unsubscribes are also handled automatically, so your list is always clean and up-to-date.
Powerful reporting
You'll be amazed at the level of detail in our comprehensive statistics software. With online access to your own private campaign reporting system, you can track in real time via colour-coded tables, pie charts and bar graphs, exactly who opens your email, who clicks each link, which addresses bounce, and so on. The opportunities for analysis are endless, particularly when combined with your existing analytics software (which we can help with too).
Buzz
“Campaign Point generated an immediate, significant increase in responses from our mailing list over previous direct mail campaigns.”
—Jillian Watt, Conference Development Manager for The Lighthouse
“Campaign Point's creative and technical expertise positions it way ahead of other email marketing strategy and design services.”
—Nick Fannin, Regional Manager for the PSYBT
“The online statistics enable us to track every detail of our email campaigns. We would definitely recommend this service to others.”
—Rona Macdonald, Events Co-ordinator for Business Gateway
Launch Campaign for the new Creative Entrepreneurs Club website. Client: The Lighthouse, Glasgow
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